ABOUT THE EPISODE
On this episode I meet with Heidi Feldman, a tech consultant-turned-entrepreneurial farmer and “Chief Salty Strategist” of Martha’s Vineyard Sea Salt. Along with her husband Curtis Friedman, Heidi operates Martha’s Vineyard Sea Salt, the Vineyard’s first operating salt works in nearly 200 years.
Heidi and Curtis collect Vineyard seawater, filter it, and allow it to evaporate, creating Martha’s Vineyard Sea Salt, a beloved finishing salt that comes in seven different varieties. Learn how Heidi got to the Vineyard, how shiitake mushrooms lead her to salt, and how her big “ah ha” moment came about.
“I was growing edible flowers and selling those to restaurants, but... twenty five cents a blossom isn’t going to get you very far .... I ran home and I said to Curt, I’ve got it, we’re going to make see salt... and he said ‘You’re crazy’”
